Volume XIII, Cross-Cultural Management Journal
Volume XIII
Volume XIII , Issue 2 / 2011
  • Published on: December, 2011
Amalasunta Georgeta COCLICI cas. IACOB
 

The concept of human capital is concerned with the added value people provide for organizations. It has been well said by Chatzkel (2004) that “it is human capital that is the differentiator for organizations and the actual basis for competitive advantage”. Human capital theory, as stated by Ehrenberg and Smith (1997), conceptualizes workers as embodying a set of skills which can be “rented out” to employers. The knowledge and skills a worker has – which come from education and training, including the training that experience brings – generate a certain stock of productive capital. Human capital is an important element of the intangible assets of an organization. The significance of human assets explain why it is important to measure their value as a means of assessing how well they are used and of indicating what needs to be done to manage them even more effectively. Human capital concept is viewed as a bridging concept and defines the link between HR practices and business performance in terms of assets rather than business processes (Scarborough and Elias, 2002).

  • Keywords: Human capital, Organization, Performance, Skills, Assets, Return on investement.
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Lucian Ovidiu CINADE
 

Small and medium businesses have become more and more important in our society, as employment opportunity suppliers and key elements for the welfare of the local and regional community. The small and medium European businesses hold 99.8 % of the entire European businesses and 67.1 % of the private business area job market. Entrepreneurial business demands special abilities like responsibility, spontaneity, adaptability, clear-sightedness, initiative and management talent. Although European business environment and industry are up to date and competitive most of the time, the reality is that they cannot afford to take a passive stand towards the challenges that innovation and globalization bring. In a world of constant change the anticipation before action principle is as important as it is in a stable environment. In order to reach a goal, choices need to be made, actions need to be planed, resources need to be allocated, and the environment evolution has to be observed. To establish how predictable the Romanian economical environment is and by which degree it encourages the entrepreneurial initiative the systematical study of several political, economical, social, ecological and legal influential factors is necessary.

  • Keywords: Entrepreneurial environment, SME, Strategic reflection, Environmental diagnosis
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Andreea APETREI
 

This article aims to analyze the process of the standardization or adaptation of the international SMEs in Romania. The internationalization of the SMEs is a reality and a desideratum for many entrepreneurs. Giving the disparity of the business environment, SMEs are dealing with the same national specificities as the multinational companies. The decision to standardize or adapt business operations is very important because it will actually affect the fundamental business strategy of the company. This article reinforce the significance of transformation strategy, that is a combination of standardization and adaptation and requires the transformation of the new environment so that the company fits better. However, interviews with foreign entrepreneurs who achieved success in Romania are very revealing, showing that are many differences between the ways a SME and a multinational company cope with the influence of the host-country’s culture.

  • Keywords:Culture, Standardization, Adaptation, Transformation
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Alexandru Constantin BOJOAGA
 

This paper aims to highlight in explicit form, the inter-influences between business model and entrepreneurial approach for identifing ways to increase competitiveness and consequently the competitive advantage of organizations. In this way we have investigated the instruments of business models theory which have a positive influence on entrepreneurial success in organizations. Also the entrepreneurial spirit is investigated in terms of the influence that it can exert on the dynamics of business models in terms of innovation. In order to investigate the dynamics of the relationship between business models and entrepreneurial approach, we used the following methods: the explorative method, the case study method and the descriptive method. The research identifies specific tools from business models literature which have a positive influence on entrepreneurial approach, and how the entrepreneurial spirit can lead to an improved business models.

  • Keywords: Business model, Entrepreneurship, Business model innovation, Competitive advantage
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Cosmina Paula GATEJ cas. BRADU
 

The purpose of this paper is to illustrate the main definitions, theories and principles regarding the corporate social responsibility concept and the individuals’ expectations towards it. Though the expectations towards CSR are increasing, Corporate Social Responsibility (CSR) is a contested and evolving concept, a fact that is also evidenced by the different points of view concerning the definition and also by the lack of consensus about why it might be a worthy marketing objective. The article provides a brief analysis of the most important theories and definitions of CSR.

  • Keywords: Marketing, Corporate social responsibility, Research paper, Literature review
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Volume XIII, Cross-Cultural Management Journal
Volume XIII
Volume XIII , Issue 1 / 2011
  • Published on: June, 2011
Stefan-Oliver ANGEL
 

The aim of the article is to discuss the importance of innovation, that is a priority for managers. The entrepreneurial context can enable the success of innovation by preparing the process and by leading the outcomes to the market. The article presents the characteristics of new business models that apply several methods of innovation depending on the features of the business context. According to those mentioned above, some characteristics of the innovation process will be presented, focusing on both the strategic and operational levels. The opportunities, the limits and the risks associated to the integration of innovation among the other processes of the company, will be analysed from a managerial perspective. The cases selected from the practice of innovation management will show: different approaches of innovation adopted by competitors in the same market and different approaches of innovation taken by the same company, according to different innovation projects. A model of how to analyse and how to select the best formula of cooperation in innovation projects will be presented. The model is focused on how to match better the vision and the capacity of adaptation of the partners. The conclusions of the essay will focus on the main tendencies concerning the integration of innovation in the new entrepreneurial context. In the same time, the perspectives of fitting entrepreneurship to the challenges of new innovation sources, methods and techniques will be discussed. The particular features, the advantages and the risks, associated with the new tendencies of innovation management will be examined also.

  • Keywords: Innovation management, Entrepreneurial context, Business model
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Marius MARFA
 

Althought on international level the ERP are well known and there has been a lot of research in this field of informatical changes,especialy the ERP implementation, the integration between change management or between a part of it and the implementation of ERP systems is poor. Lack pf conection between those fields is much deeper on national level of our country. This article has the objective to analyze some dimension of these two fields, with the pourpuse of integrating them for obtaining higher perfomance in the process of informatical change.

  • Keywords: Change Management, Management, ERP, Intregration, Informatical systems
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Adriana PAU
 

Innovation is the process of bringing new products and services to the market. By finding new solutions to problems, innovation transforms the existing markets, changes the old ones, creates new ones; it can bring about huge profits or send small outsiders to dominant positions. The ability of developing new ideas and innovations is one of the top priorities in many organisations. The ability of innovation represents a high-level integrating capacity, a capability of shaping and controlling multiple abilities. Those organizations possessing innovation abilities also possess the ability of integrating competences, key capabilities and the resources of their firm in order to successfully stimulate innovation. Market orientation supposes a continuous innovative effort and, together with organisational culture, it represents the quintessence of receptivity or of the desire to develop new ideas, called by the researchers “innovativity of the firm”. The innovativity of the firm is a cultural aspect that positively influences the capacity of adopting and implementing new ideas, processes and products. Innovativity includes orientation towards innovation at organisational level. It measures the tendency of an organisation to engage into innovative behaviour. Ii is the preference of an organisation for adopting ideas that are different from the usual way of approaching business issues and it implies an inclination towards forgetting old habits and trying ideas that have not yet been tested. Identifying the needs and desires of a customer and delivering products and services that are able to satisfy these needs are keys to attaining organisational objectives. Customer orientation and orientation towards innovation are not incompatible; the important thing is that the organisations should be able to correctly appreciate the extent of their orientation in both directions. The orientation towards innovation has the potential of creating markets and consumers.

  • Keywords: Management, Marketing, Research paper, Orientation towards innovation, Innovativity, Organisation
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Andreea BAHNAREANU
 

Our article explores the concept of „entrepreneurial government” introduced in 1992 by Osborne and Gaebler in their national bestseller Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector. They call for an entrepreneurial revolution, a process of transforming and reinventing the government which will ensure the replacement of bureaucratic government with an entrepreneurial one. We argue that a transformational approach of entrepreneurial leadership will create the basis for achieving the goals of reinvention and transformational leaders will play a key role, because they are considered by nature entrepreneurial.

  • Keywords: Public service, Reinventing government, Entrepreneurial government, Entrepreneurial leaders, Transformational leadership
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Mihai LISETCHI
 

Nongovernmental nonprofit organizations are becoming more and more prominent social actors in today's world. Their relevance is increasingly visible especially in the sociology-political and economical arenas. This coagulation and development of the nongovernmental sector, as an alternative to the market and public institutions, warrants an analysis of those aspects specific to operations management in nonprofit nongovernmental organizations. Where possible, examples and data reflecting management practices in these organizations in Romania were included.

  • Keywords: Operations management, Operations function, Nongovernmental organizations, Nonprofit organizations, Resources
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Volume XII, Cross-Cultural Management Journal
Volume XII
Volume XII, Issue 2 / 2010
  • Published on: December, 2010
Paul CRISAN
 

The ever increasing competition în most business sectors forces companies to identify new ways of increasing their competitiveness în order to handle the competitive challenges. This paper attempts to study the evolution of the relationship between entrepreneurship and co-opetitive strategies în the IT and automotive industries. We propose to study this relationship în the different phases of the company life cycles to solve the following dilemma: does entrepreneurship influence co-opetitive strategies or are the co-opetitive strategies influencing the entrepreneurial expression? In order to find a scientific answer to this question, exploratory, descriptive and case study research methods have been employed în a coherent logic, so the dynamic links between entrepreneurship and co-opetitive strategies can be identified. Based on the findings, the paper solves the dilemma în an original way by correlating the entrepreneurial drive with co-opetitive based strategies on a timescale approach. Being aware of the inter-conditioning between the two strategic approaches creates the necessary framework for adopting superior performance solutions.

  • Keywords: Entrepreneurship, Co-opetition, Intrapreneurship, Strategic drive, Life cycle
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Anca-Codruta MANOLACHE
 

The present article makes a quick overview in the economic literature in what concerns the development of the human resources with different types of disabilities. We can observe multiple characteristics of the personal and professional learning and development particularities of the employees with disabilities. In time, several researchers have tried to answer to the people’s need for knowledge, creating many development programs. The innovation appears in the moment when the need is replaced with multiple computerized programs, which assure to the persons with disabilities a continuous and benefic improvement, with no major efforts. Replacing classic learning with e-learning, of the writing with the voice, of the colors with the sight, of the signs with the hearing, is indeed an innovation in the development t of the human resources. It is extremely important for the persons with various disabilities to know that their lack of senses can be replaced with what human mind has created with the help of computers. Individuals’ development through electronic library represents another aspect discussed and debated at the moment, which will soon help individuals communicate on another level and under different standards.

  • Keywords: Human resource, Disability, Development, Innovation, Web-design, E-learning, Voice recognition technology, Electronic library
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Andrea NAGY
 

In a dynamic and continually changing business environment, innovation plays a vital role in enterprise or organization development. That is primarily because innovation offers the possibility of increasing profit and obtaining competitive advantage. Furthermore, it is known that a firms’ competitiveness consists in its innovativeness. Innovation in tourism is different from production innovation due to the particularities of tourism products, mostly because in tourism one cannot separate the product from the production process, which means that the product itself is the process. To product particularities – intangibility, inseparability, heterogeneity, perishability, there can be added the particularities of tourism industry such as seasonality, imitation and orientation towards competitiveness. Therefore, the aim of this paper is to review the field literature, both theoretically and practically. There will be analyzed aspects pertaining to defining innovation, its typologies, its implementation and there will be presented some world wide innovation models in tourism.

  • Keywords: Tourism, Innovation, Typology, Innovation management, Innovation models
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Ecaterina Cristina CACALICEANU-AVRAM
 

The ever-increasing competitiveness requests in a more competitive organizations business environment requires the renewal of the organizational relationships. In the last period it is increasing the concern for innovation, spatial organization of these relations, especially in the cluster forms like: regional clusters, industrial clusters, innovative clusters, etc.. This paper substantiates the concept of "generation of clusters”, it identifies, at global scale, the main cluster generations and highlights their different contributions to the inside organizations competitiveness. The research methods used prioritally are the descriptive, explorative and observation, diagnosis and comparative analysis method. These methods have allowed the identification of preliminary conditions for the emergence of regional clusters in Romania. Limits the work come by the insufficient development of Romanian clusters databases.

  • Keywords: The competitiveness of organizations, Clustering strategies, Cluster portfolios, Generational analysis
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Claudia PETRUSCA
 

As the main objective of relationship marketing is to establish and maintain long-term relationships that translate into customer loyalty. Following the above introduction of describing the significance of customer loyalty, this article discusses the conceptualisation of loyalty within the three common approaches used in the loyalty literature, including behavioural, attitudinal, and twodimensional(comprising behavioural and attitudinal) for business to business market. This discussion is then followed by a review of the relevant literature on relationship marketing to provide complete image for loyalty.

  • Keywords: Relationship Marketing, Loyalty, Business to Business
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Volume VII, Cross-Cultural Management Journal
Volume VII
Volume VII, Issue 1 / 2005
  • Published on: June, 2005
Dumitru ZAIȚ
Maria Viorica GRIGORUTA
Daniela-Tatiana CORODEANU
Gabriel Mihail PAL, Anamaria TOHOTAN
Constantin SASU
BRIEF HISTORY OF THE EVOLUTION OF THE NORMATIVE REGULATION IN THE ECONOMIC FIELD
Volume IV, Cross-Cultural Management Journal
Volume IV
Volume IV, Issue 1 / 2002
  • Published on: June, 2002
Dumitru ZAIȚ
Mihai NICULESCU
Bogdan Catalin MORARIU
Carmen OSTAFIE