The research aims to investigate the dynamics of organizational change within a higher education institution. The assessment focuses on main areas such as quality of change communication, levels of participation, top management attitudes toward change, supervisor support, trust in leadership, politicking behaviors, cohesion within institution members, and scrutinizing the emotional, cognitive, and intentional readiness for change. The study, which was conducted at the beginning of the Covid-19 pandemic, focused on higher institution professors as respondents. Using Google Forms for data collection, insights were gathered with an adapted survey instrument (Bouckenooghe, Devos and Van den Broeck, 2008) that served as a validated instrument to assess the organizational climate of change initiatives, considering key factors such as leadership support and communication effectiveness. Using this methodology, we aimed to understand the dynamics of successful change implementation and identify the change readiness within the institution. The findings hold implications for higher education institutions seeking to refine their strategies for managing change, fostering a collaborative culture, and effectively engaging institution members in the intricate process of organizational change.
- Citation: Bulat, C., I., Roman, C., T., Manolescu, I., T. (2024). Insights into Organizational Change Dynamics in Higher Education Institutions. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 7-17. https://doi.org/10.70147/c26717
- Published on: 31 May 2024
- Keywords: higher education; change climate assessment; readiness for change;
- Pages: 7-17
- Received: 12 January 2024
- Final revision and acceptance: 25 May 2024
- Download: PDF
- Doi: https://doi.org/10.70147/c26717
Artificial Intelligence (AI) is quickly transforming the marketing landscape, providing unprecedented opportunities for businesses to optimize strategies and improve customer experiences. This literature review looks at the various applications of AI in marketing and their potential impact on consumer behavior. The study delves into key aspects of AI, from its intelligence to ethical concerns about its use. Furthermore, it investigates how AI is used in various aspects of marketing, such as planning and strategy, product management, pricing, location management, and promotion. Previous research findings highlight AI's transformative potential for increasing marketing efficiency, effectiveness, and customer engagement. However, the study emphasizes the importance of responsible implementation and raises ethical and societal concerns about AI adoption.
- Citation: Odeibat, A., S. (2024). The Impacts of Artificial Intelligence on the Future of Marketing and Customer Behaviour. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 19-34. https://doi.org/10.70147/c261934
- Published on: 31 May 2024
- Keywords: Artificial Intelligence; automation; marketing; customer behavior; AI ethic;
- Pages: 19-34
- Received: 15 February 2024
- Final revision and acceptance: 25 May 2024
- Download: PDF
- Doi: https://doi.org/10.70147/c261934
The cultural market is undergoing increasing complexity; necessitating organizations to delve into a more detailed and thorough understanding of their target audiences than ever before, to effectively meet their needs and expectations. Acquiring and retaining audiences poses a significant challenge for performing arts organizations. The success of these businesses depends on their ability to comprehend the traits and behaviors of their target audiences. This study represents an initial marketing effort, conducting primary research to examine the profiles, demographics, and attendance patterns of audiences at two main performing arts organizations in Mongolia. The focus is on understanding how demographic factors such as age, gender, education, occupation, and income influence attendance frequency. Utilizing data from 6,514 individuals in the audience databases of the two performing arts organizations, 364 structured online survey questionnaires were collected in March and April 2023 through random sampling. Statistical analysis including descriptive statistics, frequency distribution, cross-tabulation analysis, and Chi-square testing, were employed to test the relationships between these factors. The results of the analysis indicate that all alternative hypotheses are supported. Specifically, the findings revealed that middle-aged, female, employed individuals with higher educational attainment and income levels tend to attend performing arts concerts more frequently.
- Citation: Ulziibadrakh, Z., Szakály, Z. (2024). Exploring Attendance by Demographics in the Case of Mongolian Performing Arts Organizations. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 35-52. https://doi.org/10.70147/c263552
- Published on: 31 July 2024
- Keywords: arts attendance; segmentation; demographics; performing arts audiences; live performances;
- Pages: 35-52
- Received: 7 May 2024
- Final revision and acceptance: 25 July 2024
- Download: PDF
- Doi: https://doi.org/10.70147/c263552
In recent years, human resources management (HRM) in public hospitals has undergone significant changes, influenced by factors such as technological progress, demographic changes, and the challenges brought by the COVID-19 pandemic. This paper examines the new emerging trends in HRM in public hospitals in Romania, highlighting the importance of adapting to the new conditions to maintain the efficiency and quality of healthcare services. Efficient human resources management in public hospitals is essential for optimizing costs and improving healthcare services. By investing in the recruitment and training of healthcare professionals, public hospitals can ensure a skilled workforce, capable of providing high-quality care to patients. Additionally, an adequate level of staff can address the issue of long waiting times and improve emergency response capacity.
- Citation: Diac (Huțu), D., Cumpăt, M. C. (2024). Human Resources Managemnt in Public Hospitals in Romania. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 53-62. https://doi.org/10.70147/c265362
- Published on: 31 July 2024
- Keywords: human resources management; public hospitals; emerging trends; healthcare service efficiency;
- Pages: 53-62
- Received: 17 May 2024
- Final revision and acceptance: 25 July 2024
- Download: PDF
- Doi: https://doi.org/10.70147/c265362
This study explores the differences in perceived motivation levels between managers and Generation Y knowledge workers. Using data collected from 275 Generation Y employees and 95 managers, the research examines if these differences are statistically significant. The findings suggest that managers tend to have a more positive perception of employee motivation levels compared to the employees' self-perception. The study highlights the need for aligning managerial perceptions with the reality experienced by employees to improve overall motivation and performance within organizations.
- Citation: Dăniloaia, D. -F. (2024). Exploring the Gap: Managerial Perceptions vs Self-Reported Motivation in Generation Y. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 63-68. https://doi.org/10.70147/c266368
- Published on: 31 July 2024
- Keywords: motivation; generation Y; human resource management; knowledge workers; perception differences;
- Pages: 63-68
- Received: 26 April 2024
- Final revision and acceptance: 25 July 2024
- Download: PDF
- Doi: https://doi.org/10.70147/c266368
The aim of this paper is to examine the situation of private healthcare providers in Hungary and their relationship with publicly funded healthcare. The private healthcare sector is growing significantly in Hungary and worldwide. As a percentage of GDP in Hungary, government spending on health has always been among the lowest in Europe, averaging 5% over the last 20 years. The Hungarian state-financed healthcare continues to operate on a single-payer national health insurance system. Therefore, private healthcare is financed exclusively by private insurance and/or out-of-pocket. In 2021, the Hungarian population spent HUF 420 billion on private outpatient and inpatient care. Based on 2021 balance sheet data in Hungary, 195 providers had an annual net turnover of more than HUF 100 million, with a combined net turnover of HUF 211 billion in 2021. The total number of full-time employees was 8336, with a total of 4 218 doctors (employed or contracted) in 114 specialties, which means that a parallel healthcare system has been set up along with public care. The joint management of public and private care capacities and the introduction of sector-neutral financing would improve access to publicly funded care. Widely available and transparent private health insurance schemes could reduce the population's out-of-pocket burden. It would also be essential to increase participation in health savings schemes, as although there are currently more than 1 million members of health insurance funds, the average value of the personal accounts is meager.
- Citation: Kertész, B., Balogh, P., Bíró, K. (2024). The Development of the Private Health Sector in Hungary in a European Context. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 69-78. https://doi.org/10.70147/c266978
- Published on: 31 July 2024
- Keywords: private health; health systems; health insurance; health expenditures; Hungary;
- Pages: 69-78
- Received: 2 May 2024
- Final revision and acceptance: 25 July 2024
- Download: PDF
- Doi: https://doi.org/10.70147/c266978
Green development has become a major goal for most world powers and is taking an increasingly prominent place in the global economy, with China and Europe being no exception. Both have set green growth as a goal to achieve carbon neutrality in the coming years. As the green economy is now global, cooperation is essential to improve quality of life everywhere. Chinese experts are helping to green Hungary's transition taking part in the Hungarian energy economy. The relationship between the two countries has been dominant for centuries, but until recently it needed to be redefined. The Chinese President in 2024 visited Hungary and met the Prime Minister and the Hungarian Head of State. Within the framework of the One Belt, One Road strategy, the two countries have drawn up an expanding list of projects for joint investment and development. The summit between the two countries delivered results, with the parties signing eighteen important agreements. Hungarian experts collaborate with Chinese partners on clean energy, sustainable energy production and green technology innovation. In a summary, the agreement covers cooperation in nuclear research and development, training, the expansion of the electric car charging network, and the exploration of the possibility of jointly connecting the domestic and Serbian oil pipeline systems. In our research, we explore areas for further cooperation between China and Hungary, identifying key areas of mutual benefit and common interest.
- Citation: Vida, V., Bognár, I., A. (2024). Innovative Solutions, Green Initiatives for Sustainable Economic - The Hungarian Example. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 79-92. https://doi.org/10.70147/c267992
- Published on: 31 July 2024
- Keywords: China, Hungary, green initiatives, developments, investments
- Pages: 79-92
- Received: 23 June 2024
- Final revision and acceptance: 25 July 2024
- Download: PDF
- Doi: https://doi.org/10.70147/c267992
This article aims to highlight the role of humanistic management in the context of human-technology cooperation, drawing on models from specialized literature. The authors argue that there is a synergistic potential in integrating humanistic management principles into the adoption of advanced technologies and that the sustainability of businesses relies on managers' ability to effectively combine human skills with technological advantages. Managers should ensure that technology is used ethically and responsibly, thus contributing to the development of an organizational culture that supports employee well-being and sustainable growth.
- Citation: Onea (Neculăesei) A., -N., Manolescu, I., -T. (2024). Humanistic Management and Human-Technology Interaction. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 105-114. https://doi.org/10.70147/c26105114
- Published on: 10 August 2024
- Keywords: humanistic management; human-technology interaction models; CSR; workplace spirituality;
- Pages: 105-114
- Received: 25 June 2024
- Final revision and acceptance: 4 August 2024
- Download: PDF
- Doi: https://doi.org/10.70147/c26105114
France and Italy, as advanced economies within the European Union, have embraced Foreign Direct Investments (FDIs) to stimulate growth and integration into the global market. This study examines the relationship between FDIs and wage implications for female employees in these contexts, considering distinct economic policies, industry specializations, and European Union integration. By analyzing gender-specific wage data over multiple years, the research highlights potential disparities and dynamic patterns influenced by economic fluctuations and policy changes. Employing econometric techniques, the study identifies causal relationships and provides insights for policymakers. The findings aim to deepen the understanding of FDIs-driven wage dynamics for female workers in France and Italy, contributing to broader global discussions on economic development and gender equity. The objective is to conduct a comparative analysis from the perspective of FDIs management.
- Citation: Pîrju I., S., Ene, A., -M. (2024). Evaluating FDI-Driven Wage Outcomes for Women: A Cross-Cultural Analysis of France and Italy Gender Equality. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 115-126. https://doi.org/10.70147/c26115126
- Published on: 18 October 2024
- Keywords: feminine values, FDIs, gender equality, economic growth,
- Pages: 115-126
- Received: 31 July 2024
- Final revision and acceptance: 12 October 2024
- Download: PDF
- Doi: https://doi.org/10.70147/c26115126
