Volume XXVI, Issue 1, Cross-Cultural Management Journal
Issue 1
Cristina Ionela BULAT, Cristina Teodora ROMAN, Irina Teodora MANOLESCU
 

The research aims to investigate the dynamics of organizational change within a higher education institution. The assessment focuses on main areas such as quality of change communication, levels of participation, top management attitudes toward change, supervisor support, trust in leadership, politicking behaviors, cohesion within institution members, and scrutinizing the emotional, cognitive, and intentional readiness for change. The study, which was conducted at the beginning of the Covid-19 pandemic, focused on higher institution professors as respondents. Using Google Forms for data collection, insights were gathered with an adapted survey instrument (Bouckenooghe, Devos and Van den Broeck, 2008) that served as a validated instrument to assess the organizational climate of change initiatives, considering key factors such as leadership support and communication effectiveness. Using this methodology, we aimed to understand the dynamics of successful change implementation and identify the change readiness within the institution. The findings hold implications for higher education institutions seeking to refine their strategies for managing change, fostering a collaborative culture, and effectively engaging institution members in the intricate process of organizational change.

  • Citation: Bulat, C., I., Roman, C., T., Manolescu, I., T. (2024). Insights into organizational change dynamics in higher education institutions. Cross-Cultural Management Journal, Year (Volume) XXVI, Issue (1/2024), 7-17.
  • Published on: 31 May 2024
  • Keywords: higher education; change climate assessment; readiness for change;
  • Pages: 7-17
  • Received: 12 January 2024
  • Final revision and acceptance: 25 May 2024
Volume XXVI, Issue 1, Cross-Cultural Management Journal
Issue 1
Ayat Sami ODEIBAT
 

Artificial Intelligence (AI) is quickly transforming the marketing landscape, providing unprecedented opportunities for businesses to optimize strategies and improve customer experiences. This literature review looks at the various applications of AI in marketing and their potential impact on consumer behavior. The study delves into key aspects of AI, from its intelligence to ethical concerns about its use. Furthermore, it investigates how AI is used in various aspects of marketing, such as planning and strategy, product management, pricing, location management, and promotion. Previous research findings highlight AI's transformative potential for increasing marketing efficiency, effectiveness, and customer engagement. However, the study emphasizes the importance of responsible implementation and raises ethical and societal concerns about AI adoption.

  • Citation: Odeibat, A., S. (2024). The impacts of artificial intelligence on the future of marketing and customer behaviour. Cross-Cultural Management Journal, Year (Volume) XXVI, Issue (1/2024), 19-34.
  • Published on: 31 May 2024
  • Keywords: Artificial Intelligence; automation; marketing; customer behavior; AI ethic;
  • Pages: 19-34
  • Received: 15 February 2024
  • Final revision and acceptance: 25 May 2024