VOLUME XXVI (2024)

The research aims to investigate the dynamics of organizational change within a higher education institution. The assessment focuses on main areas such as quality of change communication, levels of participation, top management attitudes toward change, supervisor support, trust in leadership, politicking behaviors, cohesion within institution members, and scrutinizing the emotional, cognitive, and intentional readiness for change. The study, which was conducted at the beginning of the Covid-19 pandemic, focused on higher institution professors as respondents. Using Google Forms for data collection, insights were gathered with an adapted survey instrument (Bouckenooghe, Devos and Van den Broeck, 2008) that served as a validated instrument to assess the organizational climate of change initiatives, considering key factors such as leadership support and communication effectiveness. Using this methodology, we aimed to understand the dynamics of successful change implementation and identify the change readiness within the institution. The findings hold implications for higher education institutions seeking to refine their strategies for managing change, fostering a collaborative culture, and effectively engaging institution members in the intricate process of organizational change.

• Citation: Bulat, C., I., Roman, C., T., Manolescu, I., T. (2024). Insights into Organizational Change Dynamics in Higher Education Institutions. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 7-17. https://doi.org/10.70147/c26717
• Published on: 31 May 2024
• Keywords: higher education; change climate assessment; readiness for change;
• Pages: 7-17
• Received: 12 January 2024
• Final revision and acceptance: 25 May 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c26717

Artificial Intelligence (AI) is quickly transforming the marketing landscape, providing unprecedented opportunities for businesses to optimize strategies and improve customer experiences. This literature review looks at the various applications of AI in marketing and their potential impact on consumer behavior. The study delves into key aspects of AI, from its intelligence to ethical concerns about its use. Furthermore, it investigates how AI is used in various aspects of marketing, such as planning and strategy, product management, pricing, location management, and promotion. Previous research findings highlight AI's transformative potential for increasing marketing efficiency, effectiveness, and customer engagement. However, the study emphasizes the importance of responsible implementation and raises ethical and societal concerns about AI adoption.

• Citation: Odeibat, A., S. (2024). The Impacts of Artificial Intelligence on the Future of Marketing and Customer Behaviour. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 19-34. https://doi.org/10.70147/c261934
• Published on: 31 May 2024
• Keywords: Artificial Intelligence; automation; marketing; customer behavior; AI ethic;
• Pages: 19-34
• Received: 15 February 2024
• Final revision and acceptance: 25 May 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c261934

The cultural market is undergoing increasing complexity; necessitating organizations to delve into a more detailed and thorough understanding of their target audiences than ever before, to effectively meet their needs and expectations. Acquiring and retaining audiences poses a significant challenge for performing arts organizations. The success of these businesses depends on their ability to comprehend the traits and behaviors of their target audiences. This study represents an initial marketing effort, conducting primary research to examine the profiles, demographics, and attendance patterns of audiences at two main performing arts organizations in Mongolia. The focus is on understanding how demographic factors such as age, gender, education, occupation, and income influence attendance frequency. Utilizing data from 6,514 individuals in the audience databases of the two performing arts organizations, 364 structured online survey questionnaires were collected in March and April 2023 through random sampling. Statistical analysis including descriptive statistics, frequency distribution, cross-tabulation analysis, and Chi-square testing, were employed to test the relationships between these factors. The results of the analysis indicate that all alternative hypotheses are supported. Specifically, the findings revealed that middle-aged, female, employed individuals with higher educational attainment and income levels tend to attend performing arts concerts more frequently.

• Citation: Ulziibadrakh, Z., Szakály, Z. (2024). Exploring Attendance by Demographics in the Case of Mongolian Performing Arts Organizations. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 35-52. https://doi.org/10.70147/c263552
• Published on: 31 July 2024
• Keywords: arts attendance; segmentation; demographics; performing arts audiences; live performances;
• Pages: 35-52
• Received: 7 May 2024
• Final revision and acceptance: 25 July 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c263552

In recent years, human resources management (HRM) in public hospitals has undergone significant changes, influenced by factors such as technological progress, demographic changes, and the challenges brought by the COVID-19 pandemic. This paper examines the new emerging trends in HRM in public hospitals in Romania, highlighting the importance of adapting to the new conditions to maintain the efficiency and quality of healthcare services. Efficient human resources management in public hospitals is essential for optimizing costs and improving healthcare services. By investing in the recruitment and training of healthcare professionals, public hospitals can ensure a skilled workforce, capable of providing high-quality care to patients. Additionally, an adequate level of staff can address the issue of long waiting times and improve emergency response capacity.

• Citation: Diac (Huțu), D., Cumpăt, M. C. (2024). Human Resources Managemnt in Public Hospitals in Romania. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 53-62. https://doi.org/10.70147/c265362
• Published on: 31 July 2024
• Keywords: human resources management; public hospitals; emerging trends; healthcare service efficiency;
• Pages: 53-62
• Received: 17 May 2024
• Final revision and acceptance: 25 July 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c265362

This study explores the differences in perceived motivation levels between managers and Generation Y knowledge workers. Using data collected from 275 Generation Y employees and 95 managers, the research examines if these differences are statistically significant. The findings suggest that managers tend to have a more positive perception of employee motivation levels compared to the employees' self-perception. The study highlights the need for aligning managerial perceptions with the reality experienced by employees to improve overall motivation and performance within organizations.

• Citation: Dăniloaia, D. -F. (2024). Exploring the Gap: Managerial Perceptions vs Self-Reported Motivation in Generation Y. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 63-68. https://doi.org/10.70147/c266368
• Published on: 31 July 2024
• Keywords: motivation; generation Y; human resource management; knowledge workers; perception differences;
• Pages: 63-68
• Received: 26 April 2024
• Final revision and acceptance: 25 July 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c266368

Green development has become a major goal for most world powers and is taking an increasingly prominent place in the global economy, with China and Europe being no exception. Both have set green growth as a goal to achieve carbon neutrality in the coming years. As the green economy is now global, cooperation is essential to improve quality of life everywhere. Chinese experts are helping to green Hungary's transition taking part in the Hungarian energy economy. The relationship between the two countries has been dominant for centuries, but until recently it needed to be redefined. The Chinese President in 2024 visited Hungary and met the Prime Minister and the Hungarian Head of State. Within the framework of the One Belt, One Road strategy, the two countries have drawn up an expanding list of projects for joint investment and development. The summit between the two countries delivered results, with the parties signing eighteen important agreements. Hungarian experts collaborate with Chinese partners on clean energy, sustainable energy production and green technology innovation. In a summary, the agreement covers cooperation in nuclear research and development, training, the expansion of the electric car charging network, and the exploration of the possibility of jointly connecting the domestic and Serbian oil pipeline systems. In our research, we explore areas for further cooperation between China and Hungary, identifying key areas of mutual benefit and common interest.

• Citation: Vida, V., Bognár, I., A. (2024). Innovative Solutions, Green Initiatives for Sustainable Economic - The Hungarian Example. Cross-Cultural Management Journal, Year (Volume) XXVI, (1/2024), 79-92. https://doi.org/10.70147/c267992
• Published on: 31 July 2024
• Keywords: China, Hungary, green initiatives, developments, investments
• Pages: 79-92
• Received: 23 June 2024
• Final revision and acceptance: 25 July 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c267992

This article aims to highlight the role of humanistic management in the context of human-technology cooperation, drawing on models from specialized literature. The authors argue that there is a synergistic potential in integrating humanistic management principles into the adoption of advanced technologies and that the sustainability of businesses relies on managers' ability to effectively combine human skills with technological advantages. Managers should ensure that technology is used ethically and responsibly, thus contributing to the development of an organizational culture that supports employee well-being and sustainable growth.

• Citation: Onea (Neculăesei) A., -N., Manolescu, I., -T. (2024). Humanistic Management and Human-Technology Interaction. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 105-114. https://doi.org/10.70147/c26105114
• Published on: 10 August 2024
• Keywords: humanistic management; human-technology interaction models; CSR; workplace spirituality;
• Pages: 105-114
• Received: 25 June 2024
• Final revision and acceptance: 4 August 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c26105114

France and Italy, as advanced economies within the European Union, have embraced Foreign Direct Investments (FDIs) to stimulate growth and integration into the global market. This study examines the relationship between FDIs and wage implications for female employees in these contexts, considering distinct economic policies, industry specializations, and European Union integration. By analyzing gender-specific wage data over multiple years, the research highlights potential disparities and dynamic patterns influenced by economic fluctuations and policy changes. Employing econometric techniques, the study identifies causal relationships and provides insights for policymakers. The findings aim to deepen the understanding of FDIs-driven wage dynamics for female workers in France and Italy, contributing to broader global discussions on economic development and gender equity. The objective is to conduct a comparative analysis from the perspective of FDIs management.

• Citation: Pîrju I., S., Ene, A., -M. (2024). Evaluating FDI-Driven Wage Outcomes for Women: A Cross-Cultural Analysis of France and Italy Gender Equality. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 115-126. https://doi.org/10.70147/c26115126
• Published on: 18 October 2024
• Keywords: feminine values, FDIs, gender equality, economic growth,
• Pages: 115-126
• Received: 31 July 2024
• Final revision and acceptance: 12 October 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c26115126

This meticulously researched study examines effective recruitment strategies within developing nations, drawing insights from case studies across diverse regions. The countries studied include Bangladesh, Kenya, Iran, Nigeria, Tanzania, India, Egypt, Saudi Arabia, Indonesia, Pakistan, Palestine, Malaysia, and China. The investigation is grounded in a comprehensive literature review from Science Direct, Emerald, Scopus, and Sage databases. It focuses on how recruitment practices can be influenced by environmental consciousness, local talent engagement, and cultural inclusivity. The study particularly emphasizes the critical alignment of job descriptions with an organization's environmental and sustainability goals. It highlights the empowerment of local communities through targeted employment strategies and the adoption of cutting-edge methods, such as micro-credentialing and interactive, gamified learning, to bridge local skill deficits. Findings underscore the transformative potential of aligning recruitment strategies with sustainability values. Such an approach attracts individuals with a solid eco-conscious mindset and cultivates an engaged and purpose-driven workforce. Moreover, the research illuminates how nurturing local talent and fostering community involvement can propel economic growth and elevate social well-being. Additionally, the paper delves into how technological advancements can streamline recruitment processes, making them more efficient and broadly accessible while maintaining ethical standards that promote fairness and transparency. By continually evaluating and refining these practices, organizations can develop a robust talent pipeline that ensures organizational longevity and champions sustainable growth within their communities.

• Citation: Entekhabi, M. (2024). Enhancing Recruitment Strategies in Developing Nations: A Sustainability-Focused Approach. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 127-137. https://doi.org/10.70147/c26127137
• Published on: 14 December 2024
• Keywords: Sustainable Recruitment, Green Human Resource Management, Environmental HRM, Local Talent Development, Cultural Adaptation in Hiring, Developing Countries,
• Pages: 127-137
• Received: 31 July 2024
• Final revision and acceptance: 11 December 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c26127137

As the 2024 elections in Indonesia draw attention, the issue of democracy on universities is often overlooked. Despite the political nature of power dynamics within universities, debates about campus democracy can create tension and harm the academic environment; such conflicts can negatively affect community, cooperation, and mutual respect among students and faculty. This study aims to help universities make better governance decisions, focusing on transparency, accountability, and other key factors. This article emphasizes the geopolitical risk effect in higher education circumstances, which was then developed as a basis for finding solutions for the sustainability of higher education in Indonesia. This research uses the PRISMA systematic literature review method to assist researchers in reporting transparently and systematically why the review was carried out, what the author did, and what was found which was then analyzed using the SLR method which was carried out systematically by following the correct research stages or protocols, includes review studies, structured evaluations, classification and relevant categorization of previously generated evidence bases. As a result Universities behoove sterile from elements of power or, in other words, have political immunity; the functions and roles of campuses need to be revitalized and decontextualized in campus democracy from any political anomaly that causes turmoil. In addition, this research can help stakeholders at the political level to provide consideration in granting full autonomy to campuses both in academic and non-academic aspects.

• Citation: Arie, F., V., Kissiya, E. (2024). Geopolitical Risk and Higher Education in Indonesia: A Systematic Literature Review. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 139-153. https://doi.org/10.70147/c26139153
• Published on: 14 December 2024
• Keywords: Geopolitics, Higher Education; Sustainable Development; Globalization Challenges,
• Pages: 139-153
• Received: 26 September 2024
• Final revision and acceptance: 12 December 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c26139153

Simulated negotiations in native language/Romanian and foreign language/English, by written messages with progressive degrees of aggressivity, revealed a general tendency of behavior. The effect named “Redshift/Blueshift effect of language use” occurs when the language of negotiation influence the aggressivity perceived in the negotiation: the perceptions and reactions in the foreign language are less intense and has as consequences a higher perception of satisfaction and less aggressive reactions (so “shifted to blue” in relation to native language) than the perceived in the native language of the negotiator (that is “shifted to red” in relation to foreign language). A possible explanation was proposed, connected with the Foreign-Language Effect, based on emotional filtering of the foreign language, that attenuate the emotional perceptions of the native speaker who process messages in a foreign language. The “redshift/blueshift effect” was highlighted by analysis of the negotiation simulations by an original method that complete the quantitative analysis of deciles and tendency indicators with a visual qualitative analysis of colored diagrams of deciles based on the classic Excel tool, named “Redshift/Blueshift analysis of distribution deciles”, as a paraphrase on the effect from astrophysics and as a connection with the natural tendency to associate the red color to aggressiveness and blue color to agreeableness.

• Citation: Constantinescu, G., -C. (2024). “Redshift / Blueshift Effect” of Perceptions and Reactions in Negotiations. A New Method of Behaviour Analysis Applied on Native vs. Non-Native Languages Negotiating Comparison. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 155-184. https://doi.org/10.70147/c26155184
• Published on: 14 December 2024
• Keywords: Redshift / Blueshift Effect, Behavior Analysis, Foreign-Language Effect, Foreign Language Negotiation, Negotiation in English,
• Pages: 155-184
• Received: 31 July 2024
• Final revision and acceptance: 11 December 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c26155184

Social entrepreneurship has emerged as a transformative approach to addressing societal challenges using innovative business practices. This article explores this concept, emphasizing its role in fostering positive social impact. The paper aims to provide a brief definition of the concept of social entrepreneurship and to highlight the case of St. Dumitru – Mavrogheni kindergarten. the author analyzes the key characteristics that differentiate social entrepreneurship from traditional entrepreneurship using a comprehensive review and qualitative analysis. The case study of a church kindergarten illustrates the practical application of social entrepreneurship. The analysis highlights how this social enterprise effectively mobilizes resources, engages stakeholders, and measures impact, despite challenges such as funding constraints and scalability issues. The findings highlight the role of social entrepreneurship in driving social and economic change, particularly in underserved areas, emphasizing the potential for significant social impact. Recommendations are offered to support the development of social entrepreneurship, ensuring they can tackle some of the society's most pressing problems.

• Citation: Văduva, C., -D. (2024). The Role and Impact of Social Entrepreneurship. Case Study: St. Dumitru – Mavrogheni Kindergarten. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 185-191. https://doi.org/10.70147/c26185191
• Published on: 20 December 2024
• Keywords: Social Entrepreneurship, Social Entrepreneurs, Church Kindergarten, Social Impact,
• Pages: 185-191
• Received: 31 July 2024
• Final revision and acceptance: 19 December 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c26185191

Generation Z is integrating into the fast-changing work world. The effects of its entry are rapid employee turnover, perceptions of no commitment to organizations, and difficulty in understanding employee needs. This article presents a model for creating commitment for Generation Z employees based on research on executive leadership's impact on Generation Z employee commitment. The research used a mixed methods research methodology based on a qualitative study consisting of interviews with managers in Israeli high-tech and a quantitative study of 180 Generation Z employees working in Israeli high-tech. The Model of Intergenerational Leadership for Creating Commitment (MILCC) is based on research findings showing that managers' leadership was the most significant factor in employee engagement. The model presents four circles of influence producing employee engagement and five core management and leadership components managers must strengthen to create commitment: authentic leadership, agile management, soft skills, ability to build motivation, and digital leadership. This article and model reinforce the view that organizations and managers must change their approach to employees and organizational expectations alongside the changes in the world of work.

• Citation: Tidhar, L. (2024). Generation Z in Search of Leadership - Model of Intergenerational Leadership for Creating Commitment (MILCC) Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 193-206. https://doi.org/10.70147/c26193201
• Published on: 20 December 2024
• Keywords: Generation Z, Leadership, Management, World of Work, Commitment, VUCA,
• Pages: 193-206
• Received: 04 October 2024
• Final revision and acceptance: 19 December 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c26193201

This study aims to examine the language challenges faced by local and international university staff at the University of Debrecen. Utilizing a mixed-methods approach, a questionnaire was distributed to local colleagues to gather insights into their language-related experiences, while interviews were conducted with international colleagues to capture their unique perspectives. The findings reveal a significant demand for language courses among the university's employees. Notably, international colleagues who had access to Hungarian language courses, especially those offered by their respective faculties, demonstrated better language proficiency and overall performance. These results emphasize the critical need for comprehensive language support programs to improve the academic and professional integration of both local and international staff.

• Citation: Várnagy, E. (2024). Language Proficiency and Academic Integration: Analyzing the Needs of University of Debrecen Staff. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 207-214. https://doi.org/10.70147/c26203210
• Published on: 30 December 2024
• Keywords: Academic Carrier, Language Management, Language Barriers, Language Proficiency, Non-native Academics,
• Pages: 207-214
• Received: 02 December 2024
• Final revision and acceptance: 29 December 2024
• Download: PDF
• Doi: https://doi.org/10.70147/c26203210

This paper examines the main factors influencing the election and appointment of officials in Arab local authorities in Israel. The election and appointment of officials in Arab local authorities in Israel face significant challenges rooted in social, economic, bureaucratic and political factors. This paper reviews key challenges such as political and clan-based influences, budgetary constraints, a shortage of skilled professionals, governance instability, violence and threats and against officials, and bureaucracy. Addressing these challenges requires comprehensive governmental policies, enhanced transparency, and improved professional training to ensure the effective administration of Arab local authorities.

• Citation: Saffuri, R. (2024). Appointing Officials in Local Authorities in the Arab Society in the State of Israel. Cross-Cultural Management Journal, Year (Volume) XXVI, (2/2024), 215-220.
• Published on: 30 December 2024
• Keywords: Arab Society, Local Authorities, Elections, Israel,
• Pages: 215-220
• Received: 28 November 2024
• Final revision and acceptance: 29 December 2024
• Download: PDF