The medical professions, particularly nursing and medicine, are driven by dedication, compassion, and a profound sense of mission. Many healthcare professionals extend their contributions beyond their routine duties by volunteering in humanitarian and national initiatives, despite significant emotional and ethical challenges. This paper explores the motivations driving nurses to participate in such missions, the challenges they encounter, and their impact on both volunteers and the communities served. Nurses significantly enhance healthcare delivery, community resilience, and global health equity (World Health Organization [WHO], 2021). This paper examines the unique motivation of healthcare professionals to go beyond their daily responsibilities, the factors influencing their decision to engage in humanitarian and national volunteering, and the impact of such efforts on both them and the healthcare systems in the countries they serve. Nurses and healthcare professionals play a crucial role in these missions, as they are at the forefront of patient care, providing direct medical treatment, offering physical and emotional support, managing emergency situations, and training local healthcare teams, thereby strengthening the community’s resilience (WHO, 2021). The medical professions, particularly nursing and medicine, are driven by dedication, compassion, and a profound sense of mission. Many healthcare professionals extend their contributions beyond their routine duties by volunteering in humanitarian and national initiatives, despite significant emotional and ethical challenges. This paper explores the motivations driving nurses to participate in such missions, the challenges they encounter, and their impact on both volunteers and the communities served. Nurses significantly enhance healthcare delivery, community resilience, and global health equity (WHO, 2021).
- Citation: Mazor, M.-M. (2025). Motivation of nurses in humanitarian and national initiatives. Cross-Cultural Management Journal, Year (Volume) XXVII, (1/2025), 7-15. https://doi.org/10.70147/c27715
- Published on: 12 April 2025
- Keywords: Nurses, Medical Volunteering, Humanitarian Missions, Global Health, Leadership in Nursing, Ethical Challenges in Nursing, Nursing in Disaster Relief,
- Pages: 7-15
- Received: 15 February 2025
- Final revision and acceptance: 31 March 2025
- Download: PDF
- Doi: https://doi.org/10.70147/c27715
The purpose of this study is to examine the relationship between the EFQM (European Foundation for Quality Management) model and other widely used quality management frameworks. The EFQM model offers a structured, holistic approach to continuous improvement that prioritizes management and organizational culture, which enables organizations to develop and increase performance. Together with systems such as ISO and Six Sigma, EFQM can play a framework role in increasing competitiveness between industries. The research analyzes how management styles and organizational culture can influence the acceptance and long-term sustainability of quality management practices. The results all point to the fact that management has a significant impact on the successful implementation or unsuccessful implementation of quality management systems. In addition, the study identifies the most important research gaps, especially concerning industry-specific applications, as well as the impact of leadership styles on quality improvement initiatives. It was concluded that future research should focus on the relationship between digital transformation and the EFQM model, considering its sustainability and potential to support innovation in different sectors.
- Citation: Tóth, B., & Szűcs, E. (2025). EFQM model and quality management: Leadership and innovation. Cross-Cultural Management Journal, Year (Volume) XXVII, (1/2025), 17-25. https://doi.org/10.70147/c271725
- Published on: 12 April 2025
- Keywords: EFQM Model, Quality Management, Leadership, Organizing, Sustainability,
- Pages: 17-25
- Received: 11 February 2025
- Final revision and acceptance: 31 March 2025
- Download: PDF
- Doi: https://doi.org/10.70147/c271725
In Israel's Arab society, management positions in schools have traditionally been held by men. In recent decades, Arab society has undergone processes of change, that also include a change in the status of women, and as a result, an increase in the education levels of Arab women, resulting in more Arab women entering the workforce. As a result, there is a rise in the number of Arab women in management positions, but they are still a significant minority compared to men in leadership roles. This presents numerous unique challenges while simultaneously opening important opportunities for social change. This article focuses on Arab women in managerial positions in schools in the Arab society in Israel, exploring the daily challenges they face, what factors contribute to their success as school managers, and the advantages of female leadership in schools.
- Citation: Saffuri, R. (2025). Women in Management Positions in Schools in The Arab Society in Israel. Cross-Cultural Management Journal, Year (Volume) XXVII, (1/2025), 27-30. https://doi.org/10.70147/c272730
- Published on: 12 April 2025
- Keywords: Arab Women, School Management, Feminine Management, Arab Education in Israel,
- Pages: 17-25
- Received: 7 February 2025
- Final revision and acceptance: 31 March 2025
- Download: PDF
- Doi: https://doi.org/10.70147/c272730
Gamification is an increasingly used concept, both in specialized literature and in practice, across various fields: computer science, education, engineering, business, psychology, etc. The learning and development context within companies — the dynamic nature of acquiring new competencies, the profile of new generations of employees, and the need to motivate and engage employees in learning — contributes to the emergence of gamification in this domain as well. The main objective of the research is to analyze gamification approaches within organizations, taking into account their cultural context. The article is methodologically structured in two stages: a descriptive approach, based on an analysis of research focused on gamification in the corporate context, followed by a synthesis stage, monitoring the main gamification tools used by companies in their training programs. The cultural environment is integrated into the analysis through dimensions highlighted at the organizational level. The research results are relevant both for scholars, by expanding the concept of gamification in the development field, and for practitioners and trainers, by highlighting successful gamification approaches in organizations.
- Citation: Manolescu, I., -T., Neculăesei (Onea), A., -N. (2025). Culturally Sensitive Approach to Gamification in The Corporate Environment. Cross-Cultural Management Journal, Year (Volume) XXVII, (1/2025), 31-40. https://doi.org/10.70147/c273140
- Published on: 8 May 2025
- Keywords: Organizational Culture, Gamified Processes, Employee Engagement,
- Pages: 31-40
- Received: 20 April 2024
- Final revision and acceptance: 4 May 2025
- Download: PDF
- Doi: https://doi.org/10.70147/c273140
This study investigates the evolving perceptions of masculinity and the resulting male consumer trend groups in Eastern Hungary. It explores the changing roles of men, who increasingly embrace non-traditional attributes and redefine masculinity in response to social and economic shifts. The originality of the research lies in its combination of bibliographic cluster analysis and in-depth qualitative interviews, offering a novel understanding of male trend groups through a multi-method approach. The study identifies key consumer segments, such as metrosexuals, ubersexuals, and LOHAS men, while also uncovering the complexities of modern masculinity. Analyzing these groups highlights how work, health, and risk management influence men's consumer behaviours. The results emphasize the need for businesses to adapt their marketing strategies to reflect the nuanced identities of male consumers. Practical applications include targeted marketing efforts that align with specific trend groups, enabling businesses to engage this evolving demographic effectively. The study's innovative approach contributes valuable insights for marketing professionals and researchers in gender studies.
- Citation: Földi, K., Szűcs, R. S., & Vargáné Csobán, K. (2025). Bibliographic cluster analysis and qualitative research of male consumer trend groups in Hungary. Cross-Cultural Management Journal, Year (Volume) XXVII, (1/2025), 41-53. https://doi.org/10.70147/c274153
- Published on: 26 May 2025
- Keywords: Male Consumer Trend Groups, Evolving Masculinity, Bibliographic Cluster Analysis, Qualitative Research, Marketing Strategies, LOHAS Men,
- Pages: 41-53
- Received: 4 April 2025
- Final revision and acceptance: 24 May 2025
- Download: PDF
- Doi: https://doi.org/10.70147/c274153
Cross-cultural human resource management has become essential for multinational companies. However, the research outputs of this and related fields are still developing. This study utilised CiteSpace to analyse 330 papers on cross-cultural HRM published from 2002 to 2024 in the Web of Science core collection using bibliometric and visualisation methods. Results show an increasing trend of studies in cross-cultural HRM, with American, European, and Asian countries taking the lead. Author, institution, and country co-authorship networks were generated to identify the top productive authors, institutions, and countries, respectively. The journal co-citation network illustrates the distribution of core journals. The document co-citation network reveals the key research. The keywords co-occurrence network explores the research trend and hotspots. References and suggestions for the development of cross-cultural HRM research are provided.
- Citation: Gao, T., Erdey, L. (2025). From Management to Support: A Systematic Bibliometric Review of Cross-Cultural Human Resource Management. Cross-Cultural Management Journal, Year (Volume) XXVII, (1/2025), 55-66. https://doi.org/10.70147/c275566
- Published on: 15 June 2025
- Keywords: Cross-culture, Human resource management, Bibliometric analysis, Visualization analysis, CiteSpace,
- Pages: 55-66
- Received: 14 April 2025
- Final revision and acceptance: 12 June 2025
- Download: PDF
- Doi: https://doi.org/10.70147/c275566
This study investigates how the university environment—pedagogical, infrastructural, and cultural—shapes Algerian students’ attitudes toward launching startups, under the policy context of Ministerial Decree 008/1275. A descriptive-analytical approach was adopted, using a structured questionnaire administered to a sample of 115 university students across disciplines. The data were analyzed using SPSS, including chi-square tests to assess associations. Results show a statistically significant relationship between university environmental factors and students’ entrepreneurial attitudes, with variations based on perceived support levels and engagement with entrepreneurial activities. The findings underscore the need to restructure academic programs and campus infrastructure to foster a stronger startup culture among students.
- Citation: Mahdjouba, H., Khouiled, A. (2025). The Role of the University Environment in Shaping Students’ Attitudes Toward Establishing Startups: A Field Study of Algerian University Students.. Cross-Cultural Management Journal, Year (Volume) XXVII, (1/2025), 67-74. https://doi.org/10.70147/c276774
- Published on: 15 June 2025
- Keywords: University Environment, Entrepreneurship, University Students, Startups, Ministerial Decree 008/1275, Entrepreneurial Attitudes, Higher Education, Algeria,
- Pages: 67-74
- Received: 10 March 2025
- Final revision and acceptance: 12 June 2025
- Download: PDF
- Doi: https://doi.org/10.70147/c276774
Drawing on the conceptual framework proposed by Rose et al. (2011), this study explores online customer experience (OCE) from both a theoretical perspective and empirical validation perspective. This study aims to: (1) examine the relationships between key OCE variables; (2) identify antecedents that influence cognitive experience states and customer satisfaction; and (3) contribute to the ongoing development of theory and methodology on digital consumer behavior. Building on the existing literature, this study adopts and extends an established model to explore how specific factors influence customer experience and outcomes in online shopping contexts. Empirical findings confirm the relevance of the framework, demonstrating significant links between antecedents, cognitive states, and satisfaction. This study enriches theory by refining the model for broader applicability and provides practical guidance for e-commerce practitioners who are committed to designing more engaging and satisfying digital experiences. We encourage future research to explore models across industries and cultures, integrate emerging technologies, and adopt longitudinal and mixed methods designs to capture the evolving nature of OCE.
- Citation: Shammout, E. (2025). Understanding Online Purchase Aspects: Re-Examining the Antecedents of Cognitive Experience and Customer Satisfaction. Cross-Cultural Management Journal, Year (Volume) XXVII, (2/2025), 191-199. https://doi.org/10.70147/c27191199
- Published on: 8 September 2025
- Keywords: Digital marketing, Online customer experience, Customer satisfaction,
- Pages: 191-199
- Received: 21 July 2025
- Final revision and acceptance: 8 September 2025
- Download: PDF
- Doi: https://doi.org/10.70147/c27191199










